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Digital Marketing Executive

  • Profile: - Digital Marketing Executive
  • Experience Required: - 2 years
  • Location: Gurgaon
  • Position Open – 1
  • Notice Period – Immediate Joiner or 1 Month

 

Job Description :

  • We are seeking an experienced Digital Marketing Executive.
  • Ability to plan, execute, and optimize SEO and content writing projects.
  • Having better knowledge in the promotion of products and services through digital channels is an increasingly useful procedure for companies such as ours due to its great potential.
  • Content writing and SEO knowledge are the most important skills for the ideal candidate.
  • Candidate should be well-versed in the concepts surrounding digital marketing.
  • Knowledge about how the Internet can become a strong asset to securing growing revenue.
  • Candidate should be able to reinforce our marketing campaign with great ideas, With the keen sense of technology and intuitiveness.

 

Major Duties :-

Content Writing

  • Create original content after doing competitor analysis
  • Ideate & develop advertisement copy for social, blogs, LinkedIn campaigns, branding collaterals & landing pages
  • Develop long format content for blogs, articles, product descriptions, social media, and the company website
  • Post timely content on social media and website
  • Develop a good network over social media
  • Utilize graphics editing and media creation programs to develop prototypes and storyboards

 

SEO & Analytics

  • Analyse keywords and SEO techniques used by competitors
  • Conduct keyword research and use SEO best practices to increase traffic to the company website
  • Perform on-page analysis, find areas of improvement, and make recommendations
  • Developing link building strategies
  • Manage search console to monitor Google search results
  • 6. Website tracking using the Digital Analytics tools - Google Analytics, hot jar analysis.

 

PPC Campaign

  • As per Need: Adwords,FB, LinkedIn etc
  • Set up and manage PPC/CPC/CPL – LinkedIn
  • Maintain and monitor budget, adjust bids, impression share and other important account metrics to gain better ROI
  • Collect and analyze data, research competitors and identify trends
  • Google Analytics

 

Market Research

  • Should be proficient in market research and other social media activities.

 

Key Skills :

  • Content writing
  • E-mail Marketing
  • Google Analytics
  • SEO
  • Market Research

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